When Cars Became Personal: Hot Rods, Customs, and the Birth of Show Culture
The earliest automobile shows celebrated the machine. Manufacturers brought their newest vehicles. Engineers demonstrated new technologies. Elegant automobiles were judged for craftsmanship and design. Then car enthusiasts did something manufacturers couldn't control. They started changing everything. By the middle of the twentieth century, a new question was spreading through American car culture. It was no longer simply: What car do you drive? It was: What did you do to it?


